Dog training business set to expand with UKSE support | Yorkshire Deals News

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Pictured (LR): Steve Lyon, Jax the dog and Gemma Mason


A recently launched dog walking and training business in South Yorkshire is aiming to expand, backed by the UKSE.

Nutty Mutts, based in Rotherham, was founded by Gemma Mason in October last year, offering the new modern style of dog training using non-harsh methods, along with a walking service which has proven particularly popular for those who cannot work from home. .

The former account manager, who was laid off during the pandemic, started the business after rescuing her own dog, Jax, who had behavioral issues.

Mason earned his degree in dog training and a Kickstart grant from the UKSE, which invests in start-ups and SMEs in steel towns across the UK, to help businesses grow and create job opportunities. She invested the funds in training equipment, dog trackers, a dog crash-tested car crate, and brand name clothing.

Nutty Mutts is well on its way to expanding, having established a stable clientele with walking services Monday to Friday, as well as regular one-on-one training sessions.

Mason is also considering hiring additional staff and acquiring space to host sessions.

She said: “Dog training is something I always did on the side as a hobby for friends and family, but with the increase in pet ownership during the pandemic and subsequent easing restrictions that have many people returning to office work, it seemed like a good time to make things official.

“The UKSE grant enabled me to get all the equipment I needed to start and run this business, and with such demand for my services, I am already looking forward to seeing what the future holds for Nutty Mutts.”

Steve Lyon, Regional Director at UKSE, added: “Nutty Mutts is a fantastic example of someone turning a hobby into a business and reaping the rewards. Gemma has already secured a strong client base, and that’s great to see that it is already planning for future growth in order to create employment opportunities in the area.

“We wish him good luck for the future.”

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