Student launches Better Place Brands – a collection of coffee and apparel businesses to benefit 130 dog rescue organizations nationwide


CLEVELAND, January 25, 2022–(BUSINESS WIRE)–Oliver Carson, a 2018 graduate of Villa Angela-Saint Joseph High School in Cleveland and religious scholar at Chaminade University in Honolulu, announced the creation of Better Place Brands, a collection of 12 companies supporting 130 dog shelters and rescue organizations across the United States.

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Better Place Brands founder Oliver Carson with the dogs that inspired his business, Monty (left) and Fetty (right). Monty is a Rotty-Corso mix and Fetty is a Great Dane. Better Place Brands supports 130 dog rescues and shelters nationwide. (Photo: BusinessWire)

“Better Place Brands creates products people love to benefit causes our customers love,” Carson explained. “Twenty percent of the profit margin from every product we sell benefits a specific group of dog rescue and placement organizations. We will be adding new and different types of hyper-targeted charities as we grow. growth.”

“Better Place Brands brings together our top twelve coffee and apparel businesses focused on supporting the dog rescue community, all under one roof,” Carson continued. “Last year, these twelve companies donated more than $10,000 to dog shelters, foster organizations, service dog training charities, educational organizations, and even a rescue. rabbits.”

Each Better Place Brands company promises to donate “twenty percent” of its profits to a specific group of rescues, but the actual percentage donated is much higher, according to Carson.

“Yeah. That’s twenty percent of our margin…before payroll…before advertising…before taxes…before quite a lot of expenses, actually,” he added. “In addition, we donate products and merchandise to the fundraising efforts of the rescue organizations we support. The need is incredible. Every day we hear stories from the rescues we support about another dog. It feels good to support a cause so many others are working so hard to benefit.We are grateful to our customers for the opportunity to collaborate with them.

Scheduled to graduate in May with a bachelor’s degree in business administration from Chaminade, Carson founded Better Place Brands as a member of the university’s Hogan Entrepreneurship Program.

“It’s no surprise that one of our students starts a socially responsible business,” said Dr. Roy Panzarella, director of Chaminade’s Hogan Entrepreneurship Program. “What’s impressive is how well Oliver has balanced his full-time academic load with his diligent efforts to grow his business.”

The companies Carson has created and consolidated under Better Place Brands include:

Listed on each brand’s respective homepage, visitors will meet the specific rescues, shelters and other organizations that each brand supports.

“There are a number of organizations that advertise charitable donations,” Carson noted, “but it’s often difficult to say precisely where those funds go. We’re very specific about that. plans to expand each brand so we can include even more organizations in the very near future.”

On the horizon for Better Place Brands is a thirteenth company supporting Cat Rescue. Additionally, Better Place Brands will soon be adding new products to its existing coffee and apparel line, and Carson plans to increase the number of hyper-targeted businesses under the Better Placed Brands umbrella from a dozen to at least 20. . , This year.

Through college courses, mentorships, and other learning opportunities, Chaminade University’s Hogan Entrepreneurial Program, students learn first-hand from experienced Hawaii business leaders and entrepreneurs about the process of up a new idea.

Better Place Brands believes in the power of authenticity to attract customers and the power of collaboration to make the world a better place. By emphasizing customer satisfaction and adding an “affinity” to “quality”, “value” and “service”, the company builds brands that people trust and associate with. customers to benefit the causes that are dear to them.

Better Place Brands will be headquartered in Carson’s hometown of Hudson, Ohio; although the company’s coffee is roasted in facilities located in Temecula, California and Chicago, Illinois.

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Olivier Carson
(330) 554-0197
[email protected]


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