Better Choice Company Announces Phillips Pet Food & Supplies as National Distribution Partner for Halo Elevate, Unlocking Over 500 Additional Independent Pet Stores in 2022

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NEW YORK, 03 Feb. 2022 (GLOBE NEWSWIRE) — Better Choice Company (NYSE American: BTTR) (“Better Choice” or “the Company”), a pet health and wellness company, today announced that it has reached a nationwide distribution agreement with Phillips Pet Food & Supplies, one of the largest pet food distributors in the United States, to launch Halo Elevate. Together, Phillips Pet Food & Supplies and Better Choice expect Halo Elevate to be available at more than 500 independent pet food stores, with first shipping dates as early as March 2022.

“We are extremely excited to partner with Phillips for the national launch of Halo Elevate, our revolutionary new brand of premium natural pet food. Phillip’s commitment to providing high quality foods and products for pets through its extensive distribution network of independent pet food stores makes it an ideal partner for Halo Elevate.Our partnership with Phillips is a perfect complement to existing partnerships with Petco and Pet Supplies Plus, and carries the total number of gates where Halo Elevate will be available at over 2,000,” said Scott Lerner, CEO of Better Choice.

“At Phillips Pet Food & Supplies, our mission has been to help our suppliers, customers and employees achieve more by providing the best products and services in the pet business. The foundation of our success is the strength of our relationships. with our customers and suppliers, and the great culture and talented employees of the Phillips team who nurture and nurture those relationships. We are thrilled to partner with Better Choice as they launch Halo Elevate nationwide this year,” said Blaine Phillips, CEO of Phillips Pet Food & Supply.

About Phillips Pet Food & Supplies

Phillips Pet Food & Supplies began as a one-stop grocery store in 1938 and now has 12 strategically located distribution centers across the United States. Phillips proudly serves the pet specialty industry and is committed to providing our customers with the products and services that will help their businesses grow and be profitable. For more information, visit https://www.phillipspet.com.

About Better Choice Company, Inc.

Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the evolution of the industry toward pet products and services that help dogs and cats to live longer, healthier and happier lives. We take an alternative, nutrition-based approach to pet health compared to conventional dog and cat food offerings and position our brand portfolio to benefit from prevailing trends of increasing humanization of pets and consumers’ attention to health and well-being. We have a proven track record of decades of success selling trusted pet health and wellness products and leverage our established digital footprint to provide pet owners with the knowledge to take informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which respectively focus on providing kibble and canned food made from real whole meats and canned foods. and minimally processed raw dog treats. . For more information, please visit https://www.betterchoicecompany.com.

Forward-looking statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe”, “may”, “estimate”, “continue”, “anticipate”, “intend” , ‘should’, ‘plan’, ‘could’, ‘target’, ‘potential’, ‘is likely’, ‘will’, ‘expects’ and similar expressions, as they relate to us, are intended identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections regarding future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information about the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may arise from time to time and it is impossible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

Company Contact:
Better Choice Company, Inc.
Scott Lerner, CEO

Investor contacts:
KCSA Strategic Communications
Valter Pinto, Managing Director
TEL: 212-896-1254
[email protected]

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